Meltwater Founder and CEO on Outside Insight: Navigating a world drowning in data
Despite all the promise of the internet, the way executives make decisions has remained surprisingly unchanged. They continue to focus on observing internal data, which is the result of actions that happened in the past. But this data is historical, biased and tells only part of the story.
Every day, competitors are leaving behind online breadcrumbs filled with valuable external data – from hiring a new employee, to filing a new patent, launching a new product, online ad spend, and social media. Leveraging insights gleaned from this outside information allows companies to look ahead and make more informed decisions. Meltwater CEO Jorn Lyseggen calls this approach Outside Insight.
Jorn is the Founder & CEO of Meltwater. A Norwegian entrepreneur and philanthropist, his previous ventures included 2 exits and an IPO.
He founded Meltwater in Oslo, Norway in 2001 with an investment of just $15,000. Meltwater is now a global leader in B2B online media intelligence with over 60 offices across six continents.
In 2008, Jorn founded the Meltwater Entrepreneurial School of Technology (MEST), a Pan-African training programme, seed fund and incubator for African entrepreneurs. In 2016 he launched Shack15, a global data science hub in London.
"Lyseggen is the leader who first explained how to think differently about data..."