Understanding digital engagement
Matt Vignieri of digital marketing technology company, Kenshoo
In today’s age of digital, mobile and always on business, brands face a complex challenge: how can they attract new customers and keep loyal ones buying their products or services?
For brands to succeed, they need to embrace the digital landscape, make it part of the customer journey and maintain an agile approach to marketing and sales.
Join Matt Vignieri of Kenshoo, a digital marketing technology company, to take a fresh look at what is going on in the digital space and how existing brands can themselves become the disruptors.
Matt is Managing Director for Kenshoo UK, managing Kenshoo’s sales and operations across the EU.
He has spent the past 5 years at Kenshoo in a variety of roles including leading the Worldwide Strategic Clients Team, working with the most sophisticated advertisers and agencies. Previously he led strategic accounts for Oracle.
Over 2000 brands and agencies use Kenshoo to automate and optimise their marketing investments through patented AI-based innovations.
Uniquely positioned as the global leader in agile marketing technology solutions, Kenshoo has native API (application programming interface) solutions for ads across all major digital platforms.
Kenshoo is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels.
The firm's mission is to empower every marketer in the world with technology to build brands and generate demand across all media.